White Noise

I sleep with white noise at night. I have an app on my phone that I ritually turn on every evening before I go to sleep. I can say with a decent amount of certainty that I would struggle to fall asleep without it, especially if I was not in my own bed.

White noise works like this; it provides a steady stream of sound across all frequencies that occupies your brain, thus helping to drown out other unfamiliar, and sometimes jarring, sounds that otherwise would have center stage on a silent night. When you’re woken up by a sound, it’s the sudden change in sound level or frequency that wakes you up, not just the sound itself. White noise helps to dull those impacts.

The world around you is producing a constant, steady stream of noise, and that noise is getting louder and louder as the world gets smaller and smaller. The incredible amount of information that streams through our social world is almost unbelievable. There is so much of it that most people just ignore it all, it’s too overwhelming to look at everything. Getting people's attention with your piece of information is hard enough, making an impact with what you say is even harder.

So the question is, what’s it going to take for you to break through? (If you think you have an answer to this, let me know. A follow up post maybe to come.)

Will most of what you say contribute to the never ending stream of white noise? Or will you produce something that will wake people up?