If you haven’t yet heard of Gary Vanerchuck, you should go watch this video, its a good prequel to this book. For all intents and purposes, Gary is a marketing genius.
Jab, Jab, Jab, Right Hook is an extensive look at how to tell your story in a noisy social media driven world. Gary breaks down all the major social media networks and gives in-depth analysis on what makes them attractive, how their algorithms and metrics work, and how you can leverage them to effectively tell your story through social media. For anyone immersed in the ever-changing marketing landscape, this book is a must-read to fully understand the social world, and how storytelling can reap huge benefits for any business or organization.
Currently reading: Creativity Inc.